Wayland Town Center
Wayland, MA
Wayland Town Center is 55-acre mixed-use development originally designed to evoke a New England streetscape. The entire project is going through brand re-positioning and entry re-design to improve its visibility and update its image. As part of this effort, omloop has provided a new project logo, entry signage integrated with stone walls, and a gateway identity for the recently completed Wayland-Weston cycle path.