new england donor services
Waltham, MA
New England Donor Services (NEDS) coordinates organ and tissue donation in the six New England states and works with nearly 200 regional hospitals. As the oldest organ procurement organization in the US, NEDS has pioneered advanced transplant procedures that are used around the world. omloop provided comprehensive rebranding of the headquarters lobby and boardroom. Shifting away from historic timelines, the branding highlights individual donors, doctors and caregivers, utilizing digital display technology and large-scale wall graphics.